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Jorge Grippo

Cuando google va a dejar de cambiar los resultados de búsqueda?

Obvio, nunca van a dejar de cambiar los resultados de búsquedas.

Transcripción automática

0:00
we have a question from Dave in the UK Dave asks
0:03
when will you stop changing things look
0:06
I'm sorry Dave but I can't do that the web is always changing
0:10
the things that we think we need to do for users will always be changing
0:14
so and of course spammers and their techniques are always changing
0:17
so we're always looking at different new ways to try to rein results better
0:21
and the result is flux and there will always be change going on in search
0:26
results
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%ah if you've got a good search result you can count on the fact that it's
0:29
going to adapt based on what is usually looking forward you know if people are
0:33
turning to do more
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spoken word queries or do more conversational queries
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we have to figure out how to handle that and even if we do a perfect job on all
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the queries today
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people will ask even harder questions to learn so we have to be ready for that we
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have to think about how can we
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return answers the people looking for how can we synthesize information to try
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to say
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0 this is what this person talking about so I would expect that things are going
0:58
to keep changing for the foreseeable future
1:00
on SEO in many ways is is about change in the ability to adapt
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notable and return better and better resources for users
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and it's just going to be that way less urgent inside things for the foreseeable
1:12
future
1:13
is at least my prediction

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