Cuando google va a dejar de cambiar los resultados de búsqueda?
Obvio, nunca van a dejar de cambiar los resultados de búsquedas.
Transcripción automática
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we have a question from Dave in the UK
Dave asks
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when will you stop changing things look
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I'm sorry Dave but I can't do that the
web is always changing
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the things that we think we need to do
for users will always be changing
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so and of course spammers and their
techniques are always changing
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so we're always looking at different new
ways to try to rein results better
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and the result is flux and there will
always be change going on in search
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results
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%ah if you've got a good search result
you can count on the fact that it's
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going to adapt based on what is usually
looking forward you know if people are
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turning to do more
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spoken word queries or do more
conversational queries
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we have to figure out how to handle that
and even if we do a perfect job on all
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the queries today
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people will ask even harder questions to
learn so we have to be ready for that we
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have to think about how can we
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return answers the people looking for
how can we synthesize information to try
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to say
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0 this is what this person talking about
so I would expect that things are going
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to keep changing for the foreseeable
future
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on SEO in many ways is is about change
in the ability to adapt
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notable and return better and better
resources for users
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and it's just going to be that way less
urgent inside things for the foreseeable
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future
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is at least my prediction